Welcome! I'm Tiago Gonçalves.
I am a Staff UX Researcher with a knack for solving complex challenges. On this site, you can view some of the projects I have been involved with, both in the context of my work and my hobbies.
⇓ Check out some of my projects ⇓
ServiceNow
Leading foundational and strategic research to shape the analytics platform's roadmap. Work spans JTBD discovery, use-case validation, and decision-driven synthesis. Research built for executive alignment and risk reduction on high-impact bets.
2023 - Present
Mollie
Designed and led discovery research that shaped product strategy and identified new opportunities. Strengthened evidence-based decision-making across the organization and built research practices that stuck.
2022 - 2023
EdCast LXP
Research and strategy in close collaboration with customers. Led foundational studies, evaluative testing, and research practice building that moved the needle on product transformation, adoption, and user understanding.
2020 - 2022
EdCast Marketplace
User research and design for platform redesign. Led studies that validated design decisions and informed eCommerce and admin platform strategy. This research directly shaped the end-to-end user experience, the creation of new products, and long-waited updates of old ones.
2018 - 2020
Games User Research
Applied usability research methods in the games space, conducting heuristic evaluations and user testing to improve game design.
2017 - 2018
GeoVisualization Research
Academic user research on map-based visualization for mobile devices and spatio-temporal data analysis. Published findings in peer-reviewed venues and contributed to the broader HCI research community.
2010 - 2018
© Tiago Gonçalves, 2026